Those involved in social media – myself included – naturally view it as being of major significance. However, viewing it that way doesnt necessarily make it so. And in some quarters there is tacit scepticism surrounding the extent of that significance. So I thought it worthwhile to throw out some questions (see below) and to [...]
in senior marketing, online media and digital brand management roles. Passionate about the customer experience and cautious of false prophets, I help create genuine long term value within the digital & social media landscape. 
