Yesterday I indulged one of my favourite hobbies – eavesdropping. God I love it! The conversation centred around Twitter and to a lesser degree Facebook. Without doubt it was a marketing discussion. The important thing about this conversation was that the notion of strategy and relationships didn’t make it into the conversation.
in senior marketing, online media and digital brand management roles. Passionate about the customer experience and cautious of false prophets, I help create genuine long term value within the digital & social media landscape. 
