Brands and marketers who continue to treat information generated by online sources as isolated and inconsequential do so at their peril.
Yesterday I was talking with a marketing acquaintance. He didn’t consider social media to be particularly topical. In fact his exact words were “oh yeah – social media, blogging, twittering…its all cr@p…I don’t have time [...]
in senior online media, online marketing and digital brand management roles. Passionate about the customer experience and cautious of false prophets, I help clients and brands create genuine long term value within the digital & social media landscape. 
