A friend of mine recently lamented the amount of time that he spends Tweeting. For him there is a sense that he has become strangely enslaved to the harmless blue bird.
I endeavoured to find out whether he had started out with a social media plan in mind but I couldnt seem to get a straight answer. That tells me something in itself.
in senior online media, online marketing and digital brand management roles. Passionate about the customer experience and cautious of false prophets, I help clients and brands create genuine long term value within the digital & social media landscape. 
