I know that from a personal perspective the term “blogging” evokes mental images of my favourite niche blogs – all of which are best of breed publishing websites in their own right. So, it came as a shock recently to find that the term “blog” often generates far less positive perceptions in broader corporate circles.
in senior marketing, online media and digital brand management roles. Passionate about the customer experience and cautious of false prophets, I help create genuine long term value within the digital & social media landscape. 
