I recently made the observation that consumers increasingly expect the brands that they interact with to answer back within the social media context. More and more, we find evidence of growing frustration and a new kind of social consumer expectation. I recently posted this to our company website. Whilst its not the sort of content [...]
in senior marketing, online media and digital brand management roles. Passionate about the customer experience and cautious of false prophets, I help create genuine long term value within the digital & social media landscape. 
