Site Review

Is your website a true online representation of your brand? Does it work properly? Are your online channel customers afforded the same respect as those who shop at retail? Many companies, large and small, continue to provide online customers with a shopping experience that they would never provide at retail.
At worst, e-commerce websites can be technology-driven solutions that rely on the brand loyalty and patience of its customers. Even with the best intent, websites continue to confront customers with unnecessary steps, hide or under-utilise valuable information, present counter-intuitive layouts and use internal terminology that doesnt make sense to the customer.

In an online environment of global choice, these errors are costly – either directly in lost online sales or indirectly by hampering the online research that customers now conduct prior to retail purchase. It doesnt matter how it happens, bad online experiences reflect badly on the brand.

A detailed site review can isolate areas where the online experience is at odds with the values of the brand. It provides an impartial perspective that can improve purchase flow, leverage valuable hidden information, and identify potential new online services. This can be especially important for e-commerce sites where minor changes to purchase flows, payment options and a range of seemingly minor factors can have a profound impact on the website’s acquisition and turnover levels.

If this makes sense but you’re not sure how to approach a review, contact me to discuss the options.