Skills & Services

One of the exciting things about working in the digital space over any prolonged period of time is that one develops a broad range of skills and experience.At senior levels you spend a lot of time in other people’s businesses and as such have a foot in many camps.

You end up with an unusual blend of commercial, technology, design and relationship management capabilities that are often hard to pidgeon-hole into a conventional role. In my case I come from the commercial and marketing world and have developed technology skills along the way – as distinct from those in Technology who dabble in marketing.

To make it easier to understand what I do and the associated benefits I have broken out my skills into four main categories. These are: the creation and execution of broad digital strategy, the review of websites, microsites,etc from the perspective of customer experience and expectation, purchase flow, ease of use and brand consistency under the category of digital asset reviews, planning & buying of online media and organic/paid search , and the creation, management and development of a brand’s presence within a social and social media context.

Each section provides more detailed information about each area, what it involves and what it can achieve. Please have a read and contact me if you have any questions or think that I can help.