According to a PostRank study released recently, the level of engagement experienced by published articles has increased significantly over the past three years.
Yesterday I indulged one of my favourite hobbies – eavesdropping. God I love it! The conversation centred around Twitter and to a lesser degree Facebook. Without doubt it was a marketing discussion. The important thing about this conversation was that the notion of strategy and relationships didn’t make it into the conversation.
I endeavoured to find out whether he had started out with a social media plan in mind but I couldnt seem to get a straight answer. That tells me something in itself.
Located in Melbourne, I have spent the last 20+ years in marketing & media, and the last 12 in senior marketing, online media and digital brand management roles. Passionate about the customer experience and cautious of false prophets, I help create genuine long term value within the digital & social media landscape. More background...
in senior marketing, online media and digital brand management roles. Passionate about the customer experience and cautious of false prophets, I help create genuine long term value within the digital & social media landscape. 
