http://www.petermcmahon.com.au/how-social-media-traditional-journalism-can-really-ruin-your-day.html Common sense assistance in online marketing, social media, digital marketing strategy development, implementation & management. Thu, 06 Jan 2011 13:42:39 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.petermcmahon.com.au/how-social-media-traditional-journalism-can-really-ruin-your-day.html/comment-page-1#comment-417 DT Wed, 20 Oct 2010 16:52:33 +0000 http://www.petermcmahon.com.au/?p=563#comment-417 I know you wrote this back in February, but it is so relevant, I had to comment. I think Social Media at least gives companies the power to tell the other side of the story as much as they want. If a company is interacting in the blogosphere or twitterverse or wherever they decide and they have good customer interaction, a negative story in the press doesn't have as much power and a positive story only reinforces the brand you have established already. I know you wrote this back in February, but it is so relevant, I had to comment. I think Social Media at least gives companies the power to tell the other side of the story as much as they want. If a company is interacting in the blogosphere or twitterverse or wherever they decide and they have good customer interaction, a negative story in the press doesn’t have as much power and a positive story only reinforces the brand you have established already.

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