This collection of articles share a few common themes. The topics draw together observations about the way that digital technologies change the way people engage with business, the arts, government and the community, and identify the ways that emerging technologies will shape our digital future.
The challenge of creating immersive, inspiring digital experiences in museums, libraries and galleries is driving innovation in a range of new directions. I discovered a rich collection of agencies drawing free of their conventional access systems (catalogues) and crafting fabulous discovery experiences.read more
Conventional brands are typically not good listeners. So its no surprise that social media engagement and real-time social media brand monitoring are extremely confronting concepts to some Australian brands. It challenges what was, until the advent of social media, a...read more
Brands and marketers who continue to treat information generated by online sources as isolated and inconsequential do so at their peril. Recently I was talking with a marketing acquaintance. He didn’t consider social media to be particularly topical. In fact his exact...read more
Read anything written about social media brand monitoring and you will swiftly arrive at the advice that every brand should be listening to the social dialogue surrounding their brand. But the question of why is sometimes neglected. There are a few reasons for this....read more
You are undoubtedly the best person to engage with customers on behalf of your brand. But that’s not really the question. I recently read a post by Matt Rhodes of Fresh Networks. Like Affiniti Digital and others, Fresh Networks are in the business of helping clients...read more