This collection of articles share a few common themes. The topics draw together observations about the way that digital technologies change the way people engage with business, the arts, government and the community, and identify the ways that emerging technologies will shape our digital future.
I am in awe of the ease with which Google can change the course of entire industries - with a series of announcements. In the case of consumer VR it was delivered in a goodie bag full of die-cut cardboard and a couple of lens. Today it appears to have happened again...read more
Want to increase sales or enrolments? Don’t rely on top-down leadership alone. Make sure that your contact staff understand the emotional needs of the prospect and see the difference that their efforts make. According to Fast Company, it’s all about ensuring that your...read more
On the morning of Jan 6,2011 the New York Times New York edition ran an article claiming that the world’s 3rd largest fashion chain had intentionally and systematically damaged and dumped unsold stock outside its 34th street outlet. In a city where the economic crisis...read more
The blending of online and bricks and mortar operational models continues to gain momentum. In a previous post I wrote about Trendhunter's Top 12 trends for 2013 and the notable appearance of the emerging trend of Virtual - Physical at number 8. Whilst it is easy to...read more
The biggest and brightest online entities continue to trial new ways to blend the best aspects of the retail and online experience. This is particularly so for high touch or high risk products, such as education, prestige and luxury goods where the online experience...read more
I recently read an article in a leading business magazine about the perils of the supposedly brave new world of social media. Whilst the main article was interesting in itself, what grabbed my attention was a relatively small complementary piece running immediately...read more
Consumers calling into the social wilderness increasingly expect the brands that they interact with to answer back. More and more, our brand tracking uncovers evidence of growing frustration and a new kind of social consumer expectation. Increasingly, tweets ask if...read more