This collection of articles share a few common themes. The topics draw together observations about the way that digital technologies change the way people engage with business, the arts, government and the community, and identify the ways that emerging technologies will shape our digital future.
As more and more marketers take advantage of the performance benefits of remarketing it is easy to forget the brand impact of doing so poorly. Ensuring that you are setting your frequency and creative levels correctly shows that you respect the prospect, can deliver performance returns and also presents the breadth of your offering without creating the perception of being a brand stalker.read more
I am in awe of the ease with which Google can change the course of entire industries – with a series of announcements. In the case of consumer VR it was delivered in a goodie bag full of die-cut cardboard and a couple of lens. Today it appears to have happened...read more
The challenge of creating immersive, inspiring digital experiences in museums, libraries and galleries is driving innovation in a range of new directions. I discovered a rich collection of agencies drawing free of their conventional access systems (catalogues) and crafting fabulous discovery experiences.read more
Have you ever tried to explore a library or gallery collection without a specific goal in mind? If so, you’ll know that it can be an underwhelming experience. Conventional catalogue systems are designed for a specific audience that knows what it wants. That leaves the...read more
If you are wondering if augmented reality has stolen a march on its much hyped, but slow-moving virtual cousin you are not alone. I’ve been sipping on the VR coolade for some time now – and I’ve amassed an impressive, if cumbersome collection of headsets ranging...read more
No – at least not to the extent that people generally think. But it’s a good question – and questions are what the discussion should be about. However, mention digital and libraries in the same sentence and you can be sure that the conversation...read more
Managing a brand consistently across the myriad social media channels that are available is challenging. Changes to the layout and profile pages of each social medium happen more and more regularly as they constantly evolve and extend their offerings. Twitter is one...read more