Peter McMahon Melbourne

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  • About Peter McMahon

    Located in Melbourne, I have spent the last 20+ years in marketing & media, and the last 12 Peter McMahonin senior marketing, online media and digital brand management roles. Passionate about the customer experience and cautious of false prophets, I help create genuine long term value within the digital & social media landscape. More background...

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    • 6 Considerations for DIY social monitoring
    • Social Media Survey – April 2010
    • Social media monitoring and fear of the dark
    • How social media & traditional journalism can really ruin your day
    • H&M keeps its facebook fans guessing