Those involved in social media – myself included – naturally view it as being of major significance. However, viewing it that way doesnt necessarily make it so. And in some quarters there is tacit scepticism surrounding the extent of that significance.
So I thought it worthwhile to throw out some questions (see below) and [...]
in senior online media, online marketing and digital brand management roles. Passionate about the customer experience and cautious of false prophets, I help clients and brands create genuine long term value within the digital & social media landscape. 
