Managing a brand consistently across the myriad social media channels that are available is challenging. Changes to the layout and profile pages of each social medium happen more…
Want to increase sales or enrolments? Don’t rely on top-down leadership alone. Make sure that your contact staff understand the emotional needs of the prospect and see the…
The biggest and brightest online entities continue to trial new ways to blend the best aspects of the retail and online experience. This is particularly so for high…
Consumers calling into the social wilderness increasingly expect the brands that they interact with to answer back. More and more, our brand tracking uncovers evidence of growing frustration…
On the morning of Jan 6,2011 the New York Times New York edition ran an article claiming that the world’s 3rd largest fashion chain had intentionally and systematically…
Read anything written about social media brand monitoring and you will swiftly arrive at the advice that every brand should be listening to the social dialogue surrounding their…
You are undoubtedly the best person to engage with customers on behalf of your brand. But that’s not really the question. I recently read a post by Matt…
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