by Peter McMahon
April 2, 2010
Those involved in social media – myself included – naturally view it as being of major significance. However, viewing it that way doesnt necessarily make it so. And in some quarters there is tacit scepticism surrounding the extent of that significance.
So I thought it worthwhile to throw out some questions (see below) and [...]
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by Peter McMahon
March 22, 2010
Fear of the unknown seems to be a handy leverage point for many companies in the social brand monitoring space.
Ive been doing quite a bit of due diligence on various social media brand monitoring solutions of late. As a result, I recently posted an article on my corporate blog www.affinitidigital.com.au regarding what seems to [...]
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