by Peter McMahon | Oct 8, 2016 | Communications & media, Digital marketing, retail trends
The constant reappearance of the same handful of ads as you travel around the internet can be annoying at best and unnerving at worst. Remarketing can create that lingering feeling that you are under surveillance and is enough to make anyone feel a bit uneasy. And not... by Peter McMahon | Mar 3, 2013 | Best practice, Corporate culture, retail trends
Want to increase sales or enrolments? Don’t rely on top-down leadership alone. Make sure that your contact staff understand the emotional needs of the prospect and see the difference that their efforts make. According to Fast Company, it’s all about ensuring that your... by Peter McMahon | Mar 3, 2013 | Best practice, Corporate culture, Digital marketing, retail trends, Social Media
On the morning of Jan 6,2011 the New York Times New York edition ran an article claiming that the world’s 3rd largest fashion chain had intentionally and systematically damaged and dumped unsold stock outside its 34th street outlet. In a city where the economic crisis... by Peter McMahon | Feb 3, 2013 | Digital reinvention, retail trends
The blending of online and bricks and mortar operational models continues to gain momentum. In a previous post I wrote about Trendhunter’s Top 12 trends for 2013 and the notable appearance of the emerging trend of Virtual – Physical at number 8. Whilst it...
Google remarketing that treats prospects with respectOctober 8, 2016
Google Pixel, Dreamcast and Google Home lay the foundation for a future Made by GoogleOctober 5, 2016
Digital experiences that change how we discover history – Part 2October 3, 2016
GLAM agencies and the accidental tourist – Part 1September 13, 2016