Recently I stumbled upon Seth Godin’s typically erudite definition of brand value. According to Seth…”a brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.” Hmmm.
It struck me that expectation and relationship are particularly [...]
in senior online media, online marketing and digital brand management roles. Passionate about the customer experience and cautious of false prophets, I help clients and brands create genuine long term value within the digital & social media landscape. 
