by Peter McMahon | Feb 19, 2011 | Best practice, Communications & media, Digital marketing, Social Media
Brands and marketers who continue to treat information generated by online sources as isolated and inconsequential do so at their peril. Recently I was talking with a marketing acquaintance. He didn’t consider social media to be particularly topical. In fact his exact... by Peter McMahon | Sep 3, 2010 | Best practice, Communications & media, Digital marketing, Social Media
Read anything written about social media brand monitoring and you will swiftly arrive at the advice that every brand should be listening to the social dialogue surrounding their brand. But the question of why is sometimes neglected. There are a few reasons for this.... by Peter McMahon | Mar 3, 2010 | Best practice, Communications & media, Corporate culture, Social Media
You are undoubtedly the best person to engage with customers on behalf of your brand. But that’s not really the question. I recently read a post by Matt Rhodes of Fresh Networks. Like Affiniti Digital and others, Fresh Networks are in the business of helping clients...
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