by Peter McMahon | Dec 8, 2012 | Digital reinvention
I recently read an article in a leading business magazine about the perils of the supposedly brave new world of social media. Whilst the main article was interesting in itself, what grabbed my attention was a relatively small complementary piece running immediately... by Peter McMahon | Dec 3, 2012 | Communications & media, Corporate culture, Digital marketing, Social Media
Consumers calling into the social wilderness increasingly expect the brands that they interact with to answer back. More and more, our brand tracking uncovers evidence of growing frustration and a new kind of social consumer expectation. Increasingly, tweets ask if...
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